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The ebay Phenomenon:
Business Secrets Behind the World's Hottest Internet Company
by David Bunnell
Our Price: £15.50
Get the real story and tap into the innovative strategies of one of the Web's top businesses--eBayWith over ten million registered users and over one million auctions being held daily, eBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognize the impact the company has made on the business world: eBay invented a new industry, creating an exciting original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable E-commerce companies in business today and reveals how eBay customers have prospered and profited from the site. Revealing the philosophies and inner workings of this digital giant, this book gives readers an unparalleled insight into this company that continues to find innovative ways to beat competitors, including Amazon.com and create tightly knit E-communities. They'll also discover valuable business lessons as Bunnell uncovers eBay's future plans for successful digital commerce, developing customers for life, and creating a community of customers.David Bunnell (San Francisco, CA) is the CEO of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including Internet, books, conferences, and television. Upside magazine is the preeminent magazine for executives and managers eager to understand the business and finance news of the technology industry.
"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." Internet Works, February 2001
Wow, this book gives the reader an insight into how a real internet company works. Not only does the author give details of the ups and downs of ebay in it's climb to the top of the auction site ladder, but he also includes the business models used that help get it there. A must for anyone interested in starting-up there own ecommerce site. Reviewer: A Barlow from Manchester, England
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