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By Beth Willis, December 10, 2011 9:39 am

There are times when your ad copy may be looking and feeling stale, as if you’ve tried nothing and are all out of ideas. Make every working day like the Fourth of July with these simple, yet effective strategies.

Write a Handwritten Letter. Write your ad on a piece of paper scan it, optimize it, then publish the ad on your web page. Ad copy written the traditional way is sure to strike a chord in many potential buyers who find such a personal touch endearing.

Testimonials and/or Name-Dropping of Well-Known Customers. Listing famous or respected customers who have purchased from you on your ad copy spark interest and trust. Others will think that if these people bought from you then they should also trust your business and purchase your products. But of course, you would not want to randomly put your famous customers’ names on your ads unless you have no problem with being sued for unauthorized use of their name, image and/or likeness.

Problem Resolution Through Before and After Pictures. First show the problem picture. And right beside that, show another photo of the same problem resolved through the use of your product.

Reviews. Including a review about you, your business and or your product will instill respect for you with you customers. Increasing credibility increases sales.

Show Value. You want to include the dollar value of a freebie should you include one in your ad copy - this makes customers feel lucky, in a way, to have such items.

Celebrity Endorsers. A celebrity endorser would be a great way to add credibility to your business and your product. The person you hire, though, should be famous with your target audience - for instance, you probably wouldn’t want Jerry Mathers, known to our generation as the Beaver, endorsing your product for a target market of present-day teens! Include both their picture and their statement of endorsement on your ad copy.

Show ‘em Who You Are! People are more likely to trust somebody who is more than just a random name puffing his or her product through the company’s ad copy. Also include your contact information below the picture and a brief statement or quote.

Donate Percentage to Charity. Tell your potential customers on your ad copy that you will donate a specific percentage of their purchase to a specific charity. Doing this will show them you care about people. That charitable cause just might become some customers’ main motivation to buy.

Ask Close-Ended Questions. These would be questions that can be answered by yes or no - include them en masse in your ad copy. The questions should remind them of their problem, show how your product solves their problem and make them think what will happen if they don’t purchase your product.

Put Something Up for Grabs. Entertain, amuse and captivate customers by holding contests with a free giveaway, such as spotting the five misspelled words in your ad copy or spotting all the differences between two pictures. You are hitting two birds with one stone - first, by offering a freebie to encourage customers to buy, and second, by having them keep reading your copy as they spot the incorrect words or differences, further increasing their chances of buying from you.

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